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“Pura Vida,” is a term used by Costa Ricans and made popular by a couple surfers from California. In Spanish, “pura vida” translates to “pure life”. It's more than just a saying, it's a lifestyle. Pura vida is about enjoying life’s little pleasures, slowing things down and living life to the fullest. The company the surfers formed and partnered with local artisans in Costa Rica has not only helped artisans in Costa Rica, but also partnered with more than 175 charities around the world to donate nearly $2.4 million to causes you care about. Bellazo is proud to sell Pura Vida bracelets, Pura Vida necklaces, Pura Vida toe rings, and other Pura Vida jewelry. 

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